Digital Transformation
Go-To-Market Strategy
Advanced (Step 2)
2 Buyer Personas +Advanced GTM
Plus Buyer Interviews and Outbound, Product Marketing, and LinkedIn Ads Strategy
Advanced Level (12 Weeks)
3 Workshops (Kickoff, Half-Time, and Wrap-Up)
Segmentation Strategy
Ideal Client Profile (ICP)
2 Buyer Personas (6+ pages each)
Buyer's Journey Map
3-Month Content Calendar
Competitor Analysis (Up to 9 competitors x 20+ metrics)
Content Audit (Up to 20 existing content assets)
Up to 10 Buyer Interviews as Supplemental Buyer Persona Research (Client Recruited)
3 Months of Outbound Email Subject Lines
Product Marketing Focus Topics
Fit Identifiers Matrix to Supplement Ideal Client Profile
LinkedIn Group Targeting Strategy Blueprint for LinkedIn Ads and Sales Navigator
LinkedIn Knowledge Identifiers Strategy Blueprint for LinkedIn Ads
Thought Leadership Podcast Strategy for Industry Conferences and Publications
Required Pre-Work:
Buyer Persona Assessments
(These should take ~10 minutes per Buyer Persona to complete and are due one business day before your scheduled Workshop #1.)
Digital Transformation Go-To-Market Strategy Pre-Work
(This should take ~ 20 to 30 minutes to complete and is due one business day before your scheduled Workshop #2.)
Available for CEOs, founders, presidents, owners, or the equivalent of B2B technology companies with 10-50 employees that sell to mid-market clients (50-500 employees) and enterprise clients (500+ employees) who have successfully completed the 1-hour Diagnostic Consultation | B2B marketing + sales strategy (Step 1).
